Flew into Boston yesterday on Virgin America. Flew FIRST CLASS on Virgin America. First Class wasn't the result of big bucks, more the impact of "knowledge." Not always who you know, sometimes it's what you know. Other times it's just accepting what we're told. First Class is so expensive. That's what they tell you. First Class doesn't have to be expensive.

Why is there First Class?

Steerage?

Why not First Class service for everyone? Why limit it to just those in First Class?

It's what we as dads need to aspire to. Right? Provide a First Class experience for ours.

First Class for our everyone, all the time. Every flight. Ever walk. Everything we do.

First Class, baby!

Premiere Class. The Best. The best we can be. What? Settle for less? Expect less?

That's what we want our families to think? Yeah! Come on, try! Give it your sort of!